E-commerce marketing and Shopify store growth

E-Commerce at a glance

Who it is for

Established stores that have outgrown the platform they started on, or that have plateaued on conversion while acquisition costs keep climbing.

Pricing

Included in every plan

Billed

Per project

Media spend

Not applicable to this service.

Deliverables

14 named deliverables, listed in full below.

Process

4 phases. First phase: week 1.

Where we work

Texas and nationwide. Remote, with on-site work where the engagement needs it.

E-commerce is the one channel where campaign performance and store mechanics cannot be separated. An ad set that looks efficient inside the ad account still loses money if the product page buries the shipping cost or the checkout drops a third of its carts on mobile. So we work on both sides of the click. We build and rebuild stores, Shopify most often, then run the growth program that follows: merchandising, conversion testing, paid and organic acquisition, and the email and SMS flows that turn a first order into a second. This suits stores already doing real volume that have stopped growing: a site converting below its category, an average order value that has not moved in a year, or acquisition costs climbing every quarter because every sale goes to a new customer. It also suits retailers who have outgrown the platform they started on. Measurement is margin first. We report revenue, average order value, new-customer acquisition cost, repeat purchase rate and return on ad spend against what the store keeps after cost of goods, shipping and payment fees. Sessions and impressions are diagnostics, never results. We have run this work from Texas since 2018, for clients nationwide.

1. 01Platform Strategy Week 1We audit the store, the analytics and the last twelve months of orders, then decide whether to fix what exists or rebuild it. Platform choice follows the catalog, the fulfillment model and the integrations you already depend on.
2. 02Store Design & Build Weeks 2 to 8, scope dependentDesign first, then build: templates for home, collection, product, cart and checkout, plus inventory and shipping integrations. Migrations include full URL mapping and redirects, so the organic and paid history you have already paid for survives the move.
3. 03CRO & Merchandising From launch, in two-week cyclesWe test in order of revenue impact: checkout first, then product pages, then collection structure and on-site search. Each cycle ships one change, measures it against orders and margin, and either keeps it or reverts it.
4. 04Growth & Retention OngoingAcquisition runs alongside the email and SMS flows. Every month we review cost per acquisition by channel, repeat purchase rate and margin after costs, then move budget toward whatever is buying profitable orders most cheaply.